Article marketing is without doubt one of the most important aspects of marketing yourself online and the steps are straight forward.
Step 1: Research the keywords for your article using the Google Keyword Tool.
Step 2: Create your article whilst sprinkling these keywords through the article
Step 3: Distibute the new article to the article directories
Why is article marketing so important?
Well as you may or may not be aware Google views the authority of your site and subsequently the position that you site appears in the search engine rankings by the number of backlinks (links from other websites) you have pointing to your site plus the relevance to the page that those links are pointing to.
So generally speaking, the better the content you have on your site and the more backlinks you have pointing to that content, the more authority Google places on your website and the higher up the search rankings you will appear.
Ok so in Step 1 we start off by researching your chosen subject.
Lets just say that for the purpose of this example that you’re a Psychotherapist in Los Angeles.
What we need to do first is to establish what prospective clients are searching for in oreder to find the services that you have to offer.
The reason that you need to do this is to make sure that we can create an article that will be aligned with what people are looking for.
To start your keyword research you can use the trusty free online tool namely the Google Keyword Tool, start entering some basic keywords and see what turns up.
Just click on the Google Keyword Finder How To Video to see how this too works.
Ok, so we enter into the keyword tool our primary keyword phrase which could be Los Angeles Psychotherapist.
Now at the time of writing there were 6,600 searches in the month of August 09 for that search term.
However, there are other search terms that the keyword tool has thrown up such as Los Angeles Therapist,
Los Angeles Marriage and family therapist and LA Therapist.
These search terms are all related to your primary keyword phrase of Los Angeles Therapist and could be
used in the article that you are going to create around “Los Angeles Therapist”
So now we’ve established what people are searching for it’s now time to create our article.
For some of you reading this blog post you will be thinking that I can’t write an article.
My response to that is “NONESENSE” as I believe that anyone can create articles.
Wether it will be any good or not is another matter but that said we all have to start somewhere.
If you’re not comfortable with writing your own articles then why not engage the services of
a college student majoring in English to create them for you. I’m sure that they would be happy
for the extra money you would pay them.
Anyway, let’s assume that you’re creating your own article marketing campaign and you’re at the
point of writing your first article.
You’ve already completed your keyword research and you’ve established several search terms that prospective
clients are using to find the services that you have to offer.
Also Los Angeles is a big area and let’s say that you’re based in Hollywood and are looking to attract clients
from that area and surrounding areas.
It’s important that we include Hollywood and surrounding areas in our article as it will
attract people looking for a therapist in that area.
Now the artcle should ideally be between 250 and 400 words and it should be sprinkled with all the
keyword phrase that you have discovered in step 1.
At the bottom of your article you need to create your resource box which will be a link back to your website.
Once that is complete then the final stage is to upload the article to the article directories for them to
publish.
Some of the article directories that I publish my articles through are:-
