In the last post I talked about how Glastonbury Festival were able to completely sell out the event shifting more than 140,000 tickets at £175 a pop.
What’s amazing is that they were able to do this without revealing the full line-up of acts.
Brilliant!
How did they do it?
Glastonbury has been around for almost 40 years and in that time has had its fair share of problems. Those problems pale into insignificance when compared against the amazing times 100’s of thousands of customers have experienced.
It’s therefore not surprising that a very high proportion of the festival goers have been to Glastonbury several times before.
Even though on many occasions the weather has been extremely wet, Glastonbury Festivals have always delivered to a hungry crowd (in the musical sense) of Dad’s,Granddad’s, Pre Teens to the 30 something’s, a solid line-up of both old and new acts that have appeal.
To sum it up, they sought and developed a hungry crowd of enthusiastic passionate music loving customers and continue to give them what they want year after year.
Take a leaf out of Glastonbury’s book and find a hungry crowd of clients that are looking for your services and then make them your client.
Until next time
Gary
p.s. This is what it can be like when it rains at Glastonbury
p.p.s. Here a a couple of my personal favorites from Glastonbury 2008
Enjoy 
