In today’s post I want to run through how you can use the Google Keyword Tool to find out what search terms potential clients are typing into Google to find the services and products that you have to offer.
Now this tool is Free and it’s a great way to establish what search terms you should target to attract clients.
When you enter a keyword phrase i.e. New York Therapist into the Keyword Tool you will be presented with a list of phrases (including the one you entered) and the number of times people have searched using that term.
There are two columns namely Local Search Volume and Global Search Volume which as their names suggest provide the number of searches made locally and the number of searches made globally.
Please have a look at the video I made for you below for a more detailed explanation.
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