Dr. Barbara Becker Holstein, Positive Psychologist Presents her …

Dr. Barbara Becker Holstein is the originator of The Enchanted Self and Positive Psychology for Women. She has been a positive psychologist in private practice and licensed in the states of New Jersey and Massachusetts since 1981. …

Ask the Child Psychologist Chat, Today, July 29th | Pregnancy.org

Ask the Child Psychologist Chat, Today, July 29th. Join Laura Markham, PhD, our “Parent-Child Connection” expert, on July 29th at 10:30 am Pacific / 1:30 pm Eastern, to discuss topics ranging from discipline, sleep, manners, …

Docudharma:: Expose: Former Top Navy Psychologist Involved in Pre …

A well-known spokesman for ethical interrogations by psychologists in national security settings was himself accused in 2001 of unethical behavior for his part in the interrogation of a suspect in an espionage case. …

Consumer Psychologist: Aspiration versus Authenticity in Advertising

Adam Ferrier: Adam is a Consumer Psychologist and Managing Partner of Naked Communications. He has degrees in Clinical Psychology and Commerce. Adam worked in Forensic Psychology, brand consultancy (Added Value), and advertising …

Psychologist Michael Britt on The Incredibles, American Idol and …

Information and inspiration to enhance creative expression. The psychology of creativity, personal growth and multi-talented adults.

Michael Jackson and the Rise of the Celebrity Psychologist | The …

The death of Michael Jackson provided celebrity psychologists with perhaps their greatest subject yet. But what are the ethical responsibilities of these media psychologists? Should professionals be commenting on the wellbeing of …

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In today’s post I want to run through how you can use the Google Keyword Tool to find out what search terms potential clients are typing into Google to find the services and products that you have to offer.

Now this tool is Free and it’s a great way to establish what search terms you should target to attract clients.

When you enter a keyword phrase i.e. New York Therapist into the Keyword Tool you will be presented with a list of phrases (including the one you entered) and the number of times people have searched using that term.

There are two columns namely Local Search Volume and Global Search Volume which as their names suggest provide the number of searches made locally and the number of searches made globally.

Please have a look at the video I made for you below for a more detailed explanation.

I came across an interesting article in the New Scientist about how artistic tendences can be linked to the schzophrenia gene.

Now most of us are familiar with the stereotype of tortured artists such Silvia Plath and Salvador Dali.

New research suggests that genetic mutation may be linked to psychosis and schizophrenia also influences creativity.

Szabolcs Kéri, a researcher at Semmelweis University in Budapest, Hungary, who carried out the study believes that the findings in this research could help explain why mutations that increase a persons risk of developing mental illnesses such as schizophrenia and bipolar syndrome have been preserved, even preferred, during human evolution

Kéri examined a gene involved in brain development called neuregulin 1, which previous studies have linked to a slightly increased risk of schizophrenia. Moreover, a single DNA letter mutation that affects how much of the neuregulin 1 protein is made in the brain has been linked to psychosis, poor memory and sensitivity to criticism.

About 50 per cent of healthy Europeans have one copy of this mutation, while 15 per cent possess two copies.

The Heart Of Marketing; by Judith Sherven & Jim …

“In short, it’s about putting your heart into marketing”, write former therapists and the founders of the Soft Sell Marketing Association Judith Sherven and Jim Sniechowski about their groundbreaking and inspirational book The Heart of …

Physical Therapist Career by Nitin Chhoda, having a bad day, major …

Physical Therapist Career by Nitin Chhoda, having a bad day, major turnoff, right marketing, emotional condition, art of healing, word of mouth, private practice, quirks, physical therapist, marketing strategies, word of mouth …

Marketing For Private Practices Doctors, Lawyers, Therapists

Marketing For Private Practices Doctors, Lawyers, Therapists · Home · Marketing For Private Practices- Doctors, Lawyers, Therapists, Dentists · General · Contact. If you have any questions regarding the content in this website, …

The Therapists Marketing Kit Set, The Therapists Newsletter Kit + …

Rand McNally 2009 Commercial Atlas and Marketing Guide (Rand Mcnally Commercial Atlas and Marketing Guide) (2 volume set) (0); Marketing Techniques for Physical Therapists (Aspen Series in Physical Therapy) (0); Marketing Research, …

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Tonight (July 15th 09)  Dawn Pugh and myself are off to see Reverend and the Makers in Manchester at the Academy 3.

Never seen them before but we’ve been listening to them for the last couple of years.

I just love John McClure’s lyrics they’re so real.

Their new CD is out in just under a couple of weeks and if the single is anything to go by, then it’s going to be a cracker.

Enjoy some of their videos below.

Heavyweight Champion of the World

Open Your Window

Let me know who you’ve been to see lately.

Isn’t it a great feeling when you help a therapy client and show them a path to help them turn their life around?

We should hold onto this feeling and really anchor it into ourselves.

That said, if we’re not seeing enough clients to cover our overheads then our therapy practice is going to go down the pan.

In spite of this, I’m amazed at the number of therapist I’m in touch with who don’t have a clear written plan for marketing their therapy business.

We all need to know where we’re going with our business and to that end we need a vision and we need a strategy to support that vision.

Why not start right now to decide and map out how you want your business to grow over the next month, and each and every month for the next 12 months.

What do you want your therapy business to be, how many clients are you going to attract, how are you going to attract those clients.

Are you going to use offline methods for attracting clients such as calling professionals who can refer clients to you?

Are you going to go to use online methods such as Pay Per Click (PPC) marketing using Google, Yahoo or Bing?

Are you going to partner with other professionals and share resources.

Whatever it is, you need to have a plan and take action.

There are 4 simple steps to ensure your success in attracting new clients:-

1.  Decide what you are going to do to attract new clients

2. Take action

3. Check to see if it’s working

4. If it’s not working, change your action

That’s it for now

I decided to put together some Psychotherapist Stories for todays blog post.

I trust you’ll  find some of them interesting.

Oriental Wisdom & Cognitive Science

The author, a physician and psychotherapist, emphasizes the fact that long before the development of modern psychotherapy, stories served as instruments of folk psychotherapy and highlights how stories are effective transmitters of …

A Day in the Life of a Caregiver

Anna Stookey, psychotherapist in Beverly Hills specializing in health and wellness issues helps us break those bad habits (they complain constantly, we just listen) we have with our care recipients.caregiving | family caregiver | caregiver | dysfunction … Her stories bring healing and understanding to anyone who has ever been a caregiver. This presentation was recorded at the Caring For The Caregiver” workshop provided by Community Hospice of Northeast Florida. …

- Sad Movies Have Therapeutic Value, Experts Say

According to Dr. Birgit Wolz, a psychotherapist, author and “cinema therapist” based in Oakland, Calif., the painful emotions released by sad movies often are helpful. “Sad movies make us feel alive because of catharsis,” Wolz says. ….. One evening, when I was in high school, I went to the movies with my mother to see “Love Story.” I started getting weepy about halfway through the movie. By the end, I was sobbing out loud! My mother was a little embarrassed at my …

Get Off Your “But”: How to End Self-Sabotage and Stand Up for …

In Stephenson’s powerful and practical debut, the psychotherapist and professional speaker reveals how to banish self-doubt and insecurity in a world where they may seem omnipresent. … While his advice is encouraging and insightful, Stephenson’s text is also notable for examples, mottos and resonant personal stories of enormous obstacles and accomplishments (his work with the Clinton administration, attaining his Ph.D., opening his own private practice). …

GLT » Life Beyond Therapy

by Michael Kimmel, psychotherapist. Published Thursday, 02-Jul-2009 in issue 1123. A Guide to Infinite Sexual Possibilities is the subtitle to the eye-opening and paradigm-bending book, The Ethical Slut, by D. Easton and C. Liszt. … Statements or claims made against individuals must be supported by documentation (police records including case numbers, campaign contribution documents, hyperlinks to supporting information or news stories, etc.). Statements or claims made …

Gary

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I decided that “Therapist Coach Gary Graye” would be a simple way of explaining to anyone who doesn’t know me, how I can help them.

Now perhaps another title I could have used would have been “Marketing for therapists” although this would only be part of what I do.

Anyway, GaryGraye.com is all about helping therapists be much more visible on the internet and attract new clients for their therapy practice by providing simple tips, methods and strategies that any therapist can apply.

You don’t have to be a geek as there is nothing geeky about what I teach and the way I teach.

If you look at some of the previous posts and videos you will see a wealth of great information that when applied will rocket your therapy business.

There are videos such as Clipmarks installation and use where I coach therapists on how to use social bookmarking and why it’s important to your therapy practice.

There’s even a post on 3 Things Every Therapist Should Know.

In this post I teach the 3 most important things that therapists should know to gain maximum exposure to potential therapy clients when promoting their therapy business online.

Take your time and have a good look around as I’m sure you’ll find a ton of hints, tips and solutions to help your therapy practice get to the top of the search engines.

All for now

Your Therapist Coach Gary Graye

p.s. If you don’t implement what you’ll learn, then it will have been a waste of your time.

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Question: “Is your therapy website delivering new clients?”

Answer: No

OK I know I can’t speak for everyone, but the dozens of therapist I’m in touch with each week who are not part of my Mentoring and Coaching Club tell me that they get very few visitors to their websites and hardly ever get a new client directly from their site.

I’m here to tell you that It’s Not Your Fault.

You see we all start out believing that all we need to do to get more clients is to put up a website and they will come running.

If only this was the case.

Creating a website is only part of the equation.

As I’ve eluded to before there is a process to having a successfull website that attracts clients looking for your services and it goes like this:-

1. Research the keywords that people are typing into Google to find the services you have to offer.
2. Create a web page for each of these search terms.
3. Create content for each of these pages that expands on the main keyword.
4. Publish these pages.
5. Notify the search engines that there is new content on your website.
6. Bookmark these pages on the Social Bookmarking Sites.
7. Create Deep Backlinks to these pages.
8. Rinse and repeat.

Now if you don’t know how to….

1. Establish what keywords your should use.
2. How to create content for your web site.
3. Publish these new pages.
4. Notify the search engines.
5. Bookmark your pages on the Social Bookmarking Sites.
6. Create Deep Backlinks to your pages or why this is vital to your sites success.

Then all you need to do is to allow me to be your Coach and Mentor.

Limited time bonus

For a very limited time you can get a fully functional, all bells and whistels blog that has a $450 value for FREE, for becoming a member of my Coaching and Mentoring Program. And better still, it’s yours to keep even if you decide that the club is not for you.

Grab your place right now before they all go.

Regards

Gary

Yes Gary I Want My Therapy Website To Bring Me New Clients

I really hope that everyone reading this post is on page 1 of Google.

Somehow, I don’t believe that this is the case.

Anyone yes anyone can get on page 1 of Google.

All you need to do is to bid more than anyone else for a given search term lets say “Long Beach Psychotherapist” and the ad that you created for your services will appear on the right hand side of the organic results as a Google Adwords advertisement.

It couldn’t be easier.

The good side is that you only pay Google when someone clicks on your ad. The bad side might be that even though you are getting traffic to your site, those potential clients are not becoming paid clients and the cost of those clicks may be prohibitive.

So how do you get over this problem?

Many people make the mistake of  sending the clicks they get from Google Adwords to their home page which may not reflect the keyword phrase that the prospect typed into Google.

This is a massive mistake as you should be sending prospects to whats known as a “Landing Page” which reflects and expands on the keyword phrase that the prospect entered to get to your page.

The flow should be something like this:-

1.  Potential Client types in “Long Beach Psychotherapist” into their Google browser.

2.  The search results are displayed and on the right hand side the potential client sees your ad that says “Long Beach Therapist”

3.  They then click on your advert as it matches what they’re looking for.

4.  The page that they’re taken to might have a page heading that says “Long Beach Psychotherapist” and the rest of the information displayed on that page should expand on that phrase.

If you do this then your quality score with Google will be improved which will mean that you end up paying less for your clicks.

Now even though you got a potential client to come to your site, you have to give them a reason to engage with you.

Remember, people buy people so they’re looking to see what you’re like and what you can do to help them eradicate their issues and problems.

I’ll expand more on this in the next post.

Enjoy

Gary

Now a “Landing Page” is a page on your blog/website that contains the keyword phrase that the potential client typed into Google and then clicked on your ad.

where the text and information on that page includes the keywords that the